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About Us


President / Designated Broker

DIRECT: 480-326-6521      EMAIL: pete@petebaldwin.com

Pete has worked in the real estate and construction business for over 30 years and started Platinum Realty Network with a vision of providing a highly specialized brokerage firm located in three of his favorite places; North Scottsdale, Flagstaff and Northwestern Montana. These areas provide for some of the most sought after real estate in the world and being positioned in these great locations is only half the battle; that’s why Pete has assembled one of the greatest teams of professional real estate associates and assistants you’ll find in the business to date.

As President and Designated Broker and known for his constant positive attitude and great sense of humor Pete Baldwin is renowned for his continued success in matching clients with the right property as well as his tough-as-nails approach to property negotiation.  Pete has created a perpetual referral business based on these principals alone. He is well known and highly respected in North Scottsdale, Flagstaff and in the ranching community of Montana; his colleagues respect and know him as a leader in the Real Estate Community. His rise to the top is apparent and well deserved due to his work ethic and straight forward honesty.  His employees admire his work ethic and value system and utilize him as a mentor. His clients confidently know that every transaction will be handled quickly, ethically and without hassle. Generally speaking in the Real Estate profession you won’t find a better rounded or better known professional than Pete Baldwin.


Office Manager

DIRECT: 480-313-5998     EMAIL: linda@prnaz.com

Born and Raised in Michigan, Linda moved to Scottsdale, Arizona 32 years ago and so began her career in real estate as a licensed salesperson selling new custom homes. As the office manager for Platinum Realty Network Linda has streamlined the client – agent – broker communication process with failsafe protocols she has implemented through her many years of experience. Linda has three lovely daughters; Karen, Karol and Jessica of whom all live here in sunny Scottsdale.


Professional Real Estate Associate

DIRECT: 480-332-2459     EMAIL: denise@prnaz.com

Denise Beaver is originally from Dallas, and a graduate of the University of Texas, she has been professionally selling real estate for more than 30 years with several international companies. Servicing clients is Denise’s priority and that is what differentiates her from other real estate agents.  As a resident of North Scottsdale since 1997 Denise has seen the developments of Troon, Mirabel, Whisper Rock, Desert Mountain, Desert Highlands and others, start from the ground up.

“Buying a home is a challenge and perhaps one of the most significant decisions that we make in our lives.  Generally, it is one of our largest single investments and having the confidence in your agent to uncover the right property; be it a golf course or exclusive gated community, is my professional mission and absolute purpose in every transaction I do. I would be pleased and proud to represent you in your real estate activities”.


Branch Manager

DIRECT: 480-888-6361                  EMAIL: jeff@prnaz.com

Born in Plymouth, Michigan and after graduating from Western Michigan University Jeff moved to Grand Rapids, Michigan where he owned and operated a successful chain of Powerhouse Gym franchises.  While in Grand Rapids Jeff took an interest in Commercial Real Estate and began working for CB Richard Ellis as a commercial real estate sales specialist.  After visiting a friend in sunny Arizona, Jeff took a leap of faith and moved to Cave Creek, Arizona of which he now calls home. Jeff quickly found his niche in the ever changing and rapid paced business of residential real estate in Arizona. Quickly learning the residential business earned Jeff his own branch of Platinum Realty Network. As Branch Manager of the Cave Creek office Jeff oversees the Property Management Division and all residential and commercial transactions that run through that office.

alanacaitlin 199x300 Meet the Associates


Property Manager- Property Management Division

DIRECT: 480-575-7144                   EMAIL: alana@prnaz.com

Alana comes from Grand Rapids, Michigan and is the Office Manager for the Property Management Division of Platinum Realty Network. Alana’s intimate knowledge of accounting and forensic accounting allow her the expertise to quickly assess numbers and maintain precise account information for landlords and tenants alike. Alana has implemented an intricate multi-tiered approval process for tenants that ensure property owners complete peace of mind when putting their properties in the hands of Platinum Realty Network – Property Management Division. Alana’s attention to detail is what makes her the driving force behind every transaction and every property that needs to be managed.


Professional Real Estate Associate

DIRECT: 602-799-5097 EMAIL: bill@prnaz.com

Bill Counce hails from the areas surrounding the Nation’s Capitol.  After completing studies at the University of Tennessee, he made a decision to find the freedom of the West.  Bill has enjoyed residing as an active member of the Scottsdale community since 1987. His prior experience as a Private Banking Specialist and his direct involvement with residential contracting has refined Bill’s unique and comprehensive understanding of the Scottsdale real estate market.  As a member of Platinum Realty Network from its inception, Bill shares the values and principles that enable him to exceed the expectations of his clients.  His ability to discern their needs, preferences and wishes and to diligently work matching them to the best possible property has earned Bill his reputation as a trusted partner to his clients.  His peers, clients and associates admire and respect his attention to detail and his professional ability to manage transactions to a smooth conclusion.  Bill takes particular pride in improving Scottsdale through his involvement with non-profits and volunteer activities.


Professional Real Estate Associate

DIRECT: 623-332-4396                  EMAIL: dena@prnaz.com

Dena Durelle joined Platinum Realty Network in January 2011. Dena’s reputation as being one of the Real Estate Industry’s Top Producers in North Phoenix and North Scottsdale precedes her.  She relocated to Arizona from Palm Springs, California eight years ago and has been selling Real Estate full time since then.   Dena holds degrees in Physiology, Sports Medicine and is a Golf Biomechanical Specialist. Her skill set derived from working in the specialized field of Preventive Sports Medicine and training top professional athletes at Golf Clubs around the country have given Dena the diversity to become highly sought after by clients seeking her specialized skill set. Dena’s ability to tend to the diverse and specific needs of Professional Athletes and Celebrities alike provide her with a unique skill set like no other. Dena also plays inter-club Tennis at several of the valley’s exclusive Country Clubs providing yet another forum for her clients to realize and utilize her specialty. From Dena’s perspective, the well being of the client is imperative; by harnessing her passion and sensitivity, working with clients to accomplish their goals enables her to provide an extraordinary level of service.  Dena currently resides in Anthem with her husband and 2 children.


Professional Real Estate Associate

DIRECT: 602-319-1997                  EMAIL: kellie@prnaz.com

Born and raised in Scottsdale, Arizona has provided Kellie the opportunity to watch Scottsdale’s subdivisions grow and prosper.  While attending Arizona State University and working in the real estate industry Kellie realized she had already found the career that she was passionate about.  After college she continued her career which led to management roles in the escrow/real estate industry throughout the metro phoenix area.  Having been in the real estate and title business for 22 years yields Kellie the expertise to handle any transaction that has come her way.  In fact it is doubtful that a question will come Kellie’s way regarding title, escrow and real estate that she can’t answer.  As her pampered client you will enter every transaction knowing you are in good hands. It is her experience and attention to detail that assures her clients are protected and taken care of.  Kellie is married and has two handsome boys.